A quality production for the
Night Lark coverless duvet

The challenge

Trendsetter wanted to elevate their marketing efforts with a high-end TV ad that would showcase their innovative ‘coverless duvet.’ This would be their first major foray into high-end video production, making it critical to get the look, feel, and messaging just right. We needed to highlight the duvet’s comfort, versatility, and unique features, all while creating a seamless narrative that appeals to a wide audience—from busy families to adventurous campers.

The approach

Our brainstorming sessions focused on how to showcase the key features of Trendsetter’s duvet range—lightweight, fast-drying, and usable both indoors and outdoors—while ensuring the video felt cohesive and visually engaging. We landed on the idea of using smooth, creative transitions between scenes to emphasise the duvet’s versatility and wide range of uses.

By keeping the cast consistent and filming in a single location that could stand in for multiple settings, we were able to tell a compelling story about how the duvet fits into different lifestyles. The transitions between scenes became a focal point of the ad, pushing the boundaries both technically and creatively. The client, being new to high-end video production, trusted us to take the lead on the creative execution while ensuring their key product features were front and centre.

Production

Our brainstorming sessions focused on how to showcase the key features of Trendsetter’s duvet range—lightweight, fast-drying, and usable both indoors and outdoors—while ensuring the video felt cohesive and visually engaging. We landed on the idea of using smooth, creative transitions between scenes to emphasize the duvet’s versatility and wide range of uses.

By keeping the cast consistent and filming in a single location that could stand in for multiple settings, we were able to tell a compelling story about how the duvet fits into different lifestyles. The transitions between scenes became a focal point of the ad, pushing the boundaries both technically and creatively. The client, being new to high-end video production, trusted us to take the lead on the creative execution while ensuring their key product features were front and centre.

Post-Production

The editing process was all about refining those smooth transitions that connected each scene, ensuring the final cut felt seamless and polished. After a rough cut was shared with the client, we fine-tuned the transitions and moved on to colour grading, giving the ad a cohesive and appealing look.

Masking and compositing were key to creating the intricate transitions: the duvet going into a washing machine and coming out of a dryer in a different location, moving from a box in a bedroom to a car boot, and several whip pan transitions that smoothly transitioned the duvet into different settings. Post-production took three weeks, during which we also explored various music tracks and animated logo options for the final end frame, adding a dynamic finish that the client had never seen before.

The outcome

This ad marked a major milestone for Trendsetter, becoming their first high-end video TV advert. The creative transitions, especially the standout washing machine scene, effectively conveyed the versatility of the coverless duvet, leaving a lasting impression on viewers.

The client was thrilled with the result, particularly praising the duvet “waft” transition, which perfectly showcased the coverless concept. The ad not only raised the bar for Trendsetter’s marketing efforts but also established them as a brand that can execute high-quality video content with finesse.