Stonnegate Group Darts
Getting pub business
flowing in dry January
The challenge
Stonegate Pubs needed a new solution to a perennial problem: attracting people into their local in January, when most people are short of cash and/or abstaining from alcohol. Was there a better solution than just giving free drinks away?
The approach
At TrunkBBI we had a darts game format that had already hit the bullseye for another client. Could it be quickly repurposed for Stonegate? It could. The cunning use of a QR code meant customers could only play the game and win the prizes by being in the pub. Inn It To Win It was up and running.
The TrunkBBI team mix creativity in thinking with the ability to move at speed without any loss of quality
Brand Manager, Stonegate Group
The results
With 4,340 unique users, the game arrowed straight to its target. Even more importantly, there were 17,830 scans during the promotional period: proof that the game drove an average of four repeat visits per user during January.
- 4,340 unique users
- 17,830 QR code scans
- An average of 4.1 scans per user
Play the game online now
Speak to us about a free 30 minute gamification surgery
Tristan Morris
Brand Consultancy Director
