Slim Chickens and Pepsi Max
Christmas Impossible's
mission accomplished
The challenge
Slim Chickens and Pepsi Max needed to drum(stick) up some Christmas business. Impressed by TrunkBBI’s mastery of creative technology for FMCG and hospitality brand, “drive traffic with an irresistible gamified promotion” was their mission. We chose to accept it.
The approach
Imagine Ethan Hunt in a Santa suit. No need, because winching a daredevil Father Christmas down a chimney Tom Cruise style was the game we created. Vouchers for yummy food and refreshing beverages were the rewards for successful players. Christmas Impossible was about to make Yule cool.
The results speak for themselves. Trunk's gamification offering provides genuine value when it comes to engaging customers.
Hannah Godfrey, National Account Manager, Britvic/Pepsi Max
The results
In just one month, there were over 4,000 game downloads and more than 8,500 plays. Best of all, 5,000 vouchers were issued. The Pepsi team was fizzing and Slim Chickens were cock-a-hoop.
- 4,000+ game downloads
- Over 8,500 gameplays
- 5,000 vouchers issued
Try the game online now
Speak to us about a free 30 minute gamification surgery
Tristan Morris
Brand Consultancy Director
