Powering positivity in business utilities

Background

Switch my Business are a specialist energy broker, working within the SME sector to provide savings across gas, electricity and water.

As a business their growth plans focussed on continuing to provide customers with a great price and experience, but also to become one of the UK’s leading sustainable energy providers.

The approach

Our consultation phase included in-depth data analysis across their website, social and CRM frameworks. This was fused with sectoral and behavioural insights which led us to recommending not just a new proposition, but a change of trading name.

Our brand teams developed a visual identity and tone of voice that reflected the name change – one full of positivity and distinction for what is a crowded marketplace.

Our brand rollout developed templates for ATL, online and social channels as well as internal forms and systems. A new website was also delivered as part of ongoing project activity.

The results

The brand launch was initially pushed back due to the economic climate so whilst it’s was challenging to track hard business effects, it received significantly favourable responses as part of our concept testing. In addition, it also allowed them to build more commercially beneficial agreements with energy providers, particularly for green energy tariffs.

The brand was subsequently acquired by a leading 3rd party, underlining the value added to the brand through the work.