Paddy Power Euros Sweepstake
A sweeping success
for Paddy Power
The challenge
Sports fans love a “that’s my team” sweepstake when there’s a big event on. For Euro 2020, betting powerhouse Paddy Power felt that a branded sweepstake tool could help them reach a much bigger selection of the footy faithful.
The approach
The creative technology team at TrunkBBI knew that the classic sweepstake format was ready to be given a new dimension for the digital age. Cutting-edge interactivity could provide a much more immersive and compelling experience. And that would empower Paddy Power to reach more football fans with their ante-post and free bet offers throughout the tournament.
Paddy Power loved TrunkBBI's innovation and clearly showed interactive content can effectively engage audiences
Lee Price, Head of PR, Paddy Power
The results
Paddy Power’s expected goals were far exceeded. Users loved the ability to see available offers within the game and placed lots more bets as a result. The ultra-flexible mechanic also drove participation. Even leagues without a full number of teams could play, ensuring maximum inclusivity and excitement.
- 800 leagues took part
- 3,500 players submitted their sweepstake results
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