Jack Daniels Find Your Flavour
Helping Jack Dan's fans
find their flavourites
The challenge
Jack Daniels is such an established and iconic whiskey brand, it’s easy to overlook the many variants. That’s why JD tasked the TrunkBBI team with promoting Jack’s flavours and driving sampling.
The approach
To match bourbon lovers with their ideal JD flavour, we developed a compelling interactive incorporating a decision tree and quiz mechanic. Users could have fun finding their flavour, then download a voucher redeemable at any participating pub. Who’s going to resist the chance to try out their dream drink for free?
They use their expertise and knowledge to look for ways to improve a clients brief, with a laser focus that gets to the best possible return
Adam White, Senior Customer Marketing Manager, Brown Forman
The results
With 6,000 redemptions in Mitchells and Butler pubs alone, Find Your Flavour tempted a lot of customers to sample tastes they wouldn’t have tried otherwise. This is helping the Jack Daniels brand to expand its powerful but somewhat niche appeal.
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Tristan Morris
Brand Consultancy Director
