Xmas recruitment
all wrapped up

Background

Greene King’s Central Recruitment team are the segment of Greene King that underpin all their brands, teams, and company and are responsible for talent attraction across the business. They mostly run recruitment campaigns for Greene King, including calls for seasonal workers to support over Summer & Christmas.

They needed our help with a Paid Social campaign to capture those high-intent audiences to encourage those suitable to put an application in to work at Greene King over the festive periods, including roles for Front of House, Chefs and support staff.

The approach

We pulled together a campaign strategy to implement across Meta for the 8 week period leading up to Christmas (Oct-Nov). These included single images, carousels & animations, some of which were even geo-targeted to showcase city introductions (‘London, Remix your skills’ for example).

We ensured we had clarity in the job offerings being presented, we used eye-catching backgrounds, graphics & typefaces, high-quality photography in an avant garde style shoot we did in a Greene King pub, all of which were partnered with on asset CTA buttons & brand logos, to ensure we were landing conversions.

The results

Our client was full of festive cheer with the results. It reached our target audience at scale and converted brilliantly to applications, in which they saw roughly ~80% completion rate, underlining the relevancy of our ads to capture the correct audience intent.

• 2.9m impression served to maximise reach and frequency
• 21.3k link clicks through to enquiry pages
• 4k applications processed