Greene King & Guinness
30,000 rugby fans
converted to Greene King
The challenge
Rugby fans traditionally flock to the pub to watch the Six Nations internationals. In February and March 2023, Greene King got together with tournament sponsors Guinness and TrunkBBI to make sure their pubs were the chosen venues. Game on!
The approach
TrunkBBI’s solution was to unleash the power of gamification—perfect for an audience united by their passion for ferociously competitive sport. Top Tackler tempted fans into their local Greene King pub to get the live match experience —and enjoy bonus free drinks by playing the app-based game.
Together we have delivered some of the biggest marketing projects my company has ever set in motion and to an award winning standard. I can and do recommend the team very highly and look forward to more years working closely together.
Chris Conchie, Head of Sports Marketing, Greene King
The results
Over 30,000 players tackled Top Tackler, testing their skills, achieving high scores—and causing the occasional scrum at the bars of Greene King pubs. 180,000 free drinks and other prizes were redeemed during the tournament with a total of 220,000 game plays.
Try the game online now
Speak to us about a free 30 minute gamification surgery
Tristan Morris
Brand Consultancy Director
