Creating a brand less ordinary

Background

Roma Finance are a specialist lender focussed on bridging and short term finance. Working primarily with introducers and packagers, their brand was dated with no clear brand proposition.

With big growth aspirations, they approached Trunk to deliver a full rebrand for their entire business.

The approach

Our consultative research process uncovered key insights from client-led focus groups and qualitative surveys. It allowed us to create a proposition that met the challenges of this sector head on, underlining the brands ethical approach to lending.

The rebrand was rolled out across all touchpoints, including a 6 month advertising launch campaign across core sector media and online advertising.

The results

The rebrand launched to significant attention, gaining coverage from all sectoral media and painting the sector lime green! Short term impact was beyond expectations, with enquiries and loan value significantly up. Since launch the brand has gone from strength to strength, now recognised as a leader within the specialist finance sector.