A winning refresh for WWYM

Background

We Want Your Motorbike were a successful business which bought used motorbikes which could then be told on through their sister company. With increasing competition and little differentiation, they needed a complete brand refresh to stand out.

Trunk were approached not just to give a facelift to an existing brand, but get underneath the skin of consumer behaviour to understand the key triggers.

The approach

Our consultative research process uncovered key insights from search data, Mintel and customer focus groups. It allowed us to create a proposition that put the customer at the heart of the execution and, critically, built trust in what can be a very cutthroat sector.

We completed a full brand refresh and new website front end build for their internal teams to integrate with their existing framework.This included a full suite of multi-channel assets from advertising to vehicle livery.

The results

Within 3 months, traffic to site had increased by over 20%. Bounce rates were down 30%, time on site up 18% and critically, conversions up a staggering 35%.

Indirectly, the increase in stock also positively impacted the sales of sister company Superbike Factory.