Trunk is proud to announce that we have just been nominated for two Drum Creative Awards! We are in the running for Best Charity Advert as well as Best Online Film for our work with Isabella Lyttle and her family.
As you may already know, Isabella, at just ten years old has neuroblastoma, a rare kind of cancer, which she has had since the age of three. Isabella has sadly relapsed three times now, and her parents are now looking to take her to America for experimental treatment. However, it is really expensive and so Trunk (alongside One Minute Briefs) stepped in to help try and get her there.
The video is unapologetically shocking and shows Isabella saying the ‘c’ word. The video largely speaks for itself so check it out here if you’re one of the few who hasn’t already!
The campaign has been seen by over 20 million people and saw over 100 thousand shares, including the likes of UniLad, Viral Thread and The Hook. It also featured in The Mirror, Daily Mail and Huffington Post as well as on Channel 5 and the BBC.
We’re honoured to have been shortlisted amongst such great work. We can’t wait to see you all at the end of the month!