Meaningful Moments: The future of financial services growth
Meaningful Moments represents a fundamental shift away from traditional financial services marketing that emphasises product features, transactional messaging, and short-term performance metrics. Instead,it recognises that consumers engage with financial products primarily during specific life events and emotional triggers—such as buying a home, starting a family, or experiencing financial stress. Our latest Intelligence report summarises the key points that all financial services brands need to embrace future growth:
- The seven business sins & consumer virtues in financial services
- Moving from business-led to customer thinking
- The forces that affect consumer behaviour in FS
- The four marketing fundamentals FS brands can no longer ignore
