The whole team at TrunkBBI are thrilled to announce a triple win at the European Paid Media Awards, being recognised for our outstanding work with Shepherds Friendly, Wealth Recovery Solicitors and FareShare.
The European Paid Media Awards shine a spotlight on the most innovative, creative and impactful campaigns, strategies and talent in paid media across the continent.
We took home prizes for Finance Campaign of the Year, Lead Gen Campaign of the Year and Charity Not-For-Profit Campaign of the Year, with these wins highlighting our commitment to delivering innovative, high-impact campaigns, driving tangible results for our clients.
Jon Butler, CEO of TrunkBBI, commented on the wins:
“I’m absolutely thrilled that we didn’t just win one, but three European Paid Media Awards in 2025. It’s a testament to our people and the brilliant relationships we share with our clients. The trust empowers us all to collaborate, consult, and craft campaigns that truly connect and deliver impact.”
About the awards:
Finance Campaign of the Year: TrunkBBI X Shepherds Friendly
Working with financial mutual, Shepherds Friendly, the TrunkBBI team were tasked with reaching new audiences and sparking interest in financial security. The ensuing campaign saw website traffic increase by 362% and user acquisition by 300%, helping more people take the first step toward a secure financial future.
Here’s what the judges had to say: “This campaign is a stellar example in the Finance category, combining strategic insight, creative excellence, and results-driven execution. We were impressed by the “emotion first, product second” approach, coherent omnichannel strategy, and strong visuals. Clear creative consistency and thoughtful channel adaptation led to significantly exceeding established goals, making this a truly impactful campaign.”
Lead Gen Campaign of the Year: TrunkBBI X Wealth Recovery Solicitors
Wealth Recovery Solicitors, a firm specialising in helping victims of online scam recover lost funds, needed help cutting through a crowded and distrusted marketplace. With help from TrunkBBI, the firm reported a record month for revenue, with their pipeline increasing by over 130%.
Here’s what the judges had to say: “This campaign impressed us with its careful and strategic approach to a sensitive subject. Transparent budgeting, closed-loop measurement feeding CRM outcomes into bidding, and empathetic creative and UX adaptations ensured both engagement and impressive results. A well-considered, expertly executed campaign that demonstrates advanced thinking and genuine audience care.”
Charity Not-For-Profit Campaign of the Year: TrunkBBI X FareShare
FareShare, the UK’s largest charity fighting hunger and food waste, needed to increase both donations and volunteering applications, during a particularly challenging period for the charity sector. With support from TrunkBBI, they were able to greaty exceed their donation targets and reshape their fundraising strategy moving forward.
Here’s what the judges had to say: “This campaign impressed us with its bold, thoughtful evolution in messaging. The team’s technical expertise maximised performance and set up long-term growth. Their results exceeded expectations across ROI, revenue, reach, volunteer sign-ups, and organic engagement, while also influencing the organisation’s broader digital strategy. It was a powerful example of creative, strategic and high-impact campaign work.”
These latest wins further cement our position as one of the UK’s leading independent agencies delivering real results for our clients. If you’re looking for a fresh approach, why not get in touch?
