We’re delighted to kick off the new year with another exciting announcement – Trunk is now the official Creative Partner for Sale Sharks for the 2025/26 season.
This is part of a wider commitment to sport in the North West. Last month we announced our sponsorship of Stockport County, and the thinking is the same here. We believe in sponsorship done right. Not as a vanity exercise, but as something that creates value for brands, for clubs and, most importantly, for fans.
Our relationship with Sharks already has a bit of history. We worked together on a kit launch that connected with supporters. Along the way we also helped several sponsors bring their partnerships to life across the men’s and women’s teams. That work kept us close to the club and gave us a feel for what matters to this fanbase.
This season we will build on that foundation. We are collaborating on a new digital fan engagement initiative to make the online experience smoother and more useful for supporters. We will share more on that soon.
To mark the start of the partnership, we have created a short film with the Sharks squad and the Trunk team, voiced by Mancunian poet ArghKid.
You will also see Trunk branding at CorpAcq Stadium throughout the season, reflecting our investment in the partnership and our support for the club on home turf.
Jon Butler, CEO at Trunk, said:
“Partnering with Sale Sharks feels like a natural step for us. There’s a shared mindset between both teams, one built on hard work, ambition and connection. We’re looking forward to what we’ll create together this season and beyond.”
Luisa d’Aprano, Commercial Director at Sale Sharks, said:
“We’re delighted to welcome Trunk to the Sharks Family as our official Creative Partner. The team has already demonstrated their expertise with the club and their award-winning work for other brands.
“We’re looking forward to seeing what they can do with our website and Match Centre going forward.
“Trunk are rooted in Manchester and in the North and this partnership is further evidence of our commitment to support and work with our region’s business community.
“Their drive to be the best in their field matches that of our club and together I’m sure we’ll continue to showcase the important part that sponsorship and partnerships like this play in strengthening ties with our fans, community and other partners.”
