Just Do It.

Posted by Nick Entwistle

When I was 16 and started college, I decided I didn’t want to create a portfolio of work. I decided I was going to run a Graphic Design company.

I called it NE-Design. You know… NE-Time. NE-Place. NE-Idea. Punny right?

But my approach got me noticed. I emailed local companies and sure enough one came along with a brief to redesign their logo and website.

It was a huge engineering firm turning over a lot of money and here was little old me inviting the boss over to the NE-Design ‘office’ which was, in fact, my family’s dining room.

I asked my mum to stay in the kitchen whilst I had the meeting.

When I opened the door to this big CEO, he must have been shocked as I’d given no clue previously to my age. He was in for even more of a shock when I took him through to the office to meet my web developer…who, of course, was my 12-year-old brother.

Some people would have walked out there and then…but we reassured him that we’d create some great work for him.

And, we did. Earning a nice bit of pocket money for ourselves in the process.

By saying I was a business, rather than a college student, I changed the perception of what I was. And this became who I was. Because you are who you say you are.

I’ve said it before and I’ll say it again. The most important work you do is the work you do to get people to look at the work you do.

Point is, by looking at things differently, positively and, in some cases, bravely, you can achieve things you would never be expected to achieve.

There are a lot of people out there talking about issues but not doing anything about them and leaving the responsibility of doing something to others.

I took this way of thinking with me into University, where I founded One Minute Briefs, which has gone on to become a thriving creative community. I also built an agency pub in my first job, became a Creative Director aged 26 and helped the NHS get to Xmas Number 1.

That’s why I work with a team of like-minded individuals who want to do similar things. Trunk is an agency which is just one year old, but we have already grown from 1 to 12 staff by doing things differently and we recently created a video which has gone viral and raised tens of thousands of pounds. In addition, we have created two #MerryCritmas campaigns that have delivered potentially life-changing opportunities as we matched up Junior Creatives with Creative Directors across the world.

All of these things have come from nothing apart from a strong belief that you can achieve whatever you want to. But that will never happen if you don’t just do it.

No one asked for these things to happen. They were ideas that could have been put in the bottom drawer but the ambition and people power turned them into reality.

I believe in working hard to make great things happen. Someone’s got to do it… so why shouldn’t it be you?

Get in touch to see how Trunk can make amazing things happen for you and your clients.