FMCG AND HOSPITALITY GAMIFICATION
Driving long term growth for FMCG and Hospitality brands
At TrunkBBI we're passionate about what games can do for brands. Experts in creating immersive digital experiences. We know there's no surer way to acquire customers, drive footfall, encourage trial, boost sales, increase loyalty, gather data... Whatever your business goals, our gift for gamification can deliver them. Discover what happens when our flair for creative technology meets your audience's love of rewarding, interactive experiences.
The results speak for themselves. TrunkBBI's gamification offering provides genuine value when it comes to engaging customers.
Hannah Godfrey, National Account Manager, Britvic/Pepsi Max.
in-pub redemptions driven by our Find Your Flavour interactive with Jack Daniels?
countries engaged with our game for Subway and their NFL sponsorship
Capabilities
We have proven experience in delivering gamification and other immersive, interactive solutions across multiple sectors. Whether your goal is new customer acquisition, boosting promotional performance, or developing lasting relationships, we have the skill and creativity required
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Web based game solutions
Our web-based games deliver performance and quality in one irresistible package. With no barrier to entry, people can access and play the game with ease. Above all, they can play and get the same experience on mobile or desktop—a vital factor today for any game.
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Loyalty Gamification
To gamify the customer loyalty experience, we combine our in-house skill sets in creative technology, strategy, and activation. We’re equally happy to integrate the game into your existing apps and websites or build a separate landing page for your campaign. Best of all, our gamification experts bring game tactics into the real world—keeping your customers coming back again and again.
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Prize mechanics
People love prizes, and we make them work. We can create customised prize mechanics to engage your customers, drive traffic, and increase sales. Attention to detail is key. We will precisely plan the mechanics of your game and create an advanced automated system for analytics and reporting—providing the data you need on users and prize winners. We will also ensure you have a secure, impartial tamper-proof system, guaranteeing fair results for your customers.
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Unity game development
As well as web-based games, we offer fully featured desktop/mobile games, built using the Unity framework. We will create the game and map it to your business goals, harnessing fully interactive 3D environments to engage your users with compelling visual stories.
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Augmented reality
Using interactive augmented reality games, we can create unique digital customer experiences that blend the best of the digital and physical worlds. The result is heightened user engagement with your brand. We use the 8th Wall platform to produce cutting-edge AR games.
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Creative technology
We create industry-leading, user-centric online experiences. Our talented team delivers engaging, innovative solutions, memorable websites, apps, interactives and gamification. Whatever it takes to help our clients build their brands online, get customers clicking and converting, and deliver measurable results.
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Software development
We offer bespoke, custom-built software solutions. Couple this with our hybrid approach to development and we can develop the software you need. Security and reliability are at the heart of everything we do, creating long-lasting, sustainable solutions. Our agile approach to development ensures robust and adaptable software—ready when you need it, so you can start benefiting immediately.
Trusted by global brands to
produce world class content
Bringing FMCG and hospitality brands to life
See for yourself in the gallery below
They use their expertise and knowledge to look for ways to improve a clients brief, with a laser focus that gets to the best possible outcome. They're an exciting agency, creative in thinking and always looking to showcase the talents of their team - fresh, on trend, but not overpowering.
Adam White, Brown Forman | Jack Daniels
Browse our latest insights
on FMCG & Gamification
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Gamifying ROI
Adam Britton, MD of TrunkBBI, Oisin Wood, TrunkBBI’s Head of Creative Technology, and Adam White, Senior Customer Marketing Manager, Brown-Forman (Jack Daniels) hosted a fascinating podcast / webinar about how to maximise ROI through gamification.
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Download our gamification whitepaper
When fully understood and treated with the same seriousness as other marketing channels, gamification can deliver unique benefits. Download our whitepaper to discover how.
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Watch our showreel
Take a peak and some of our favourite gamification projects in our showreel.